“AIR, LAND, WATER, MIND”

Notorious North Responsibility Strategy is focused around three pillars:

Reduce climate footprint

Due to high quality and durable materials, a Notorious North item lasts longer before it needs to be replaced. Through reduction of consumption, i.e. by every replacement you do not need to puchase, we reduce 100% of that item’s associated climate footprint.

We are actively working to reduce carbon footprint, and all items will be carbon neutral by end 2024.

Respectfor the land, water, and all living things

For each year we support selected key environmental and social causes. For 2024 we aim to support three initiatives by donating 25% of our profits to these partner organisations.

Peace of mind and soul

Nature experiences are a form of meditation, and are being prescribed to people with anxiety and depression. Notorious North is developing a curated repository of mediation techniques and mindfulness tools, to help you bring the peace and calm of the wilderness into your everyday life.